The Sears Craftman guild looks to have been a guild of Americans founded sometime in Beta 5. Those who joined the very small guild ran the group as a store, offering items for sale. They had plans to one day hunt for the item you wanted as a sort of commission, but I don't think this ever happened. They offered to source items for players, so you didn't have to spend your time looking for the item yourself. The guild was made up of the following members: King Author, Tokindabud, MisTy, Sir Red, Loviatar, Manic, Angela.